Importance of Technology and Data Analytics in commercial leasing
Traditionally, the decision making in commercial real estate leasing has been based upon intuition, and retrospective data. But most of such decisions have been sub-optimal and have shown human bias. Today, a host of new variables make it possible to paint more complete pictures of a location’s future potential and risks. Additionally, the specific data-points also help to make critical leasing decisions by identifying the best-fit tenants through data analytics.